When GWM Motors partnered with Richmond Football Club, the brief was not about delivering a dry product demo. Working alongside Graffiti Agency, we set out to plug GWM’s electric vehicle platform straight into the raw, unscripted energy of Richmond’s fan base through an activation called “More Roar”.
Fans stepped onto an EV-powered vibrating platform to literally roar as loud as they could. The goal was simple: invite everyday people to be loud, passionate, and totally unselfconscious, trusting that genuine human emotion would do far more for the brand than any script ever could.
When GWM Motors partnered with Richmond Football Club, the brief was not about delivering a dry product demo. Working alongside Graffiti Agency, we set out to plug GWM’s electric vehicle platform straight into the raw, unscripted energy of Richmond’s fan base through an activation called “More Roar”.
Fans stepped onto an EV-powered vibrating platform to literally roar as loud as they could. The goal was simple: invite everyday people to be loud, passionate, and totally unselfconscious, trusting that genuine human emotion would do far more for the brand than any script ever could.
When GWM Motors partnered with Richmond Football Club, the brief was not about delivering a dry product demo. Working alongside Graffiti Agency, we set out to plug GWM’s electric vehicle platform straight into the raw, unscripted energy of Richmond’s fan base through an activation called “More Roar”.
Fans stepped onto an EV-powered vibrating platform to literally roar as loud as they could. The goal was simple: invite everyday people to be loud, passionate, and totally unselfconscious, trusting that genuine human emotion would do far more for the brand than any script ever could.
When GWM Motors partnered with Richmond Football Club, the brief was not about delivering a dry product demo. Working alongside Graffiti Agency, we set out to plug GWM’s electric vehicle platform straight into the raw, unscripted energy of Richmond’s fan base through an activation called “More Roar”.
Fans stepped onto an EV-powered vibrating platform to literally roar as loud as they could. The goal was simple: invite everyday people to be loud, passionate, and totally unselfconscious, trusting that genuine human emotion would do far more for the brand than any script ever could.
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The Tropics were bloody fantastic! We love the result.
— GWM
It was a quick and stress free proess for A to Z. We will keep working with The Tropics!
— Graffiti Agency